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Streamlining Communications for Sales Teams

COMPASS Group

Compass Group is the world’s leading foodservice and support services company. A family of award-winning and industry leading companies, they serve millions of people daily and employ more than 280,000 associates throughout the United States and Canada.

The Challenge

Curating, organizing and delivering timely, relevant content

Defined KPI: Quality content, quickly and organized in a clear, concise format that could be shared with internal teams and clients. Insights into what their clients were interested in and a way to monitor the competition and industry trends.

Compass Group’s team needed a more efficient process.

With over 25 sectors and subsectors, the Compass Group sales team was spending a majority of each week manually searching for meaningful content to share with clients using various searches, news feeds, and aggregators and then piecing together in a way that made sense. Once curated, it then had to be sourced out to 20 different marketing teams, who would then share through social media and a variety of email marketing tools. After all of this was completed, they ran the risk of the content already being outdated – which was unacceptable for a best-in-class market leader.

The Solution

An automated dashboard with rich analytics

With Vestorly’s AI-generated platform, Compass Group can quickly gain relevant content for all of their sectors, presented in an organized way. Even better, using the automated feeds to segment content makes the process seamless. The robust dashboard provides a unique way to centralize content, giving the team a way to continuously build relationships with their clients by sharing the right content at the right time.

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The Results

Quality content curation that saves the team valuable time

  • Having a greater volume of quality content means having more valuable insights into their clients and what interests them most.
  • The platform’s rich analytics allows Compass Group to follow trends within their industries and monitor which sectors are performing better.
  • Having all of this information automated and easy to access saves the entire team time and frees them up to focus on what matters most.
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