The True Existential Threat Facing Financial Services (Hint: It’s Not Robos)

October 17, 2016
Vestorly

Robo-advisors matter, but not quite as much as all the sound and fury surrounding them may lead you to believe. Digital advisors, as they prefer to be called, are all the rage, evidenced by their daily media coverage. But in reality, robo-advisors are the Y2K of the investment industry: a threat in perception, but not…

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If You’re in the Relationships Business, You’re in the Communication Business

August 18, 2016
Vestorly

A survey last year by Hartford Funds should serve as a wake up call to any professional in the financial advisory world. If you’d say the most important benchmark to investors in evaluating their advisor relationship is investment performance, you’d be wrong:  That’s hard-to-navigate territory. When financial performance is the ultimate benchmark, success is easy…

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What’s at Stake When Firms Rely on Old Technology

August 12, 2016
Vestorly

Delta Air Lines learned the hard way what can happen when you rely on outdated technology and legacy systems.     While taking responsibility, Delta’s CEO acknowledged that, despite the $150 million investment in technology this year alone, “It’s not clear the priorities in our investment have been in the right place.” His comments reflect…

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Brexit Is On: Now’s the Time to Communicate with Clients and Prospects

June 24, 2016
Vestorly

Historic and unexpected world news means people have big questions – “What does the Brexit mean for me?” Every question from a client or prospective client is an opportunity to increase business as long as you’re there with a trusted answer. Communicating during market volatility is valuable for your clients and for your firm. Vestorly is…

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3 Ways to Cultivate Relationships with COIs Digitally

June 17, 2016
Vestorly

Smart financial professionals take care to cultivate strong relationships with centers of influence. A 2015 study found that 25% of affluent investors surveyed found their current financial advisor through an introduction from another professional, such as a CPA, estate planning attorney or private banker. The challenge to building valuable relationships with COIs is distinguishing yourself…

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How Do You Build Tech for Advisors? Build It for Their Clients.

May 10, 2016
Vestorly

At Vestorly, we build technology for financial professionals. But financial professionals aren’t the end consumer of the Vestorly experience. Their clients, prospects, colleagues and diverse members of their audience are. So by extension, we build our technology for consumers who interact with advisors.   Most technology in financial services caters to providers, not consumers. CRMs,…

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Your Firm’s Future Is with Your Clients’ Beneficiaries

April 27, 2016
Vestorly

Are you ready for the great wealth transfer? As $30 trillion transfers from baby boomers to the next generations over the coming decades, many advisory firms fear seeing their managed assets slip from their grasp as clients’ beneficiaries take their money elsewhere. Here are the facts: 66% of children fire their parents’ financial advisors after receiving…

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Authenticity and Client Engagement

March 24, 2016
Vestorly

Browse through a few financial advisor websites at random and you’ll get a case of deja vu: didn’t I just read this? Does everyone really have the exact same market commentary? Who is actually writing this? So many financial services websites seem to be carbon copies, which makes sense since financial professionals have more important…

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What Last Month’s Market Tumble Tells Us about Digital Engagement

September 4, 2015
Vestorly

As the Dow fell more than 1000 points last month, all eyes were on robo-advisors. Well, actually, 17% of eyes were on robo-advisors according to a report by WIRED. That’s right – as the markets tumbled and the industry panicked, 83% of investors with robo-advisors did not even log in to check their accounts, just…

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The Case for an Inside-Out Growth Strategy

August 27, 2015
Vestorly

An inside-out growth strategy means capitalizing on the clients, colleagues, and friends already in your network to reach and convert new clients who are not. Outside-in means venturing out of your network to establish relationships with cold leads. It includes cold calls, paid ads, SEO, sponsorships, and media coverage. Inside-out includes methods which bring you the…

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