In this series, we’ll highlight the common queries we receive from Vestorly users and our recommendations for best practices.
To nearly every financial advisor, we have the same response. First, actively get fresh content on your social media pages. Second, handle this activity entirely through Vestorly.
Let’s begin with the first. To build a thriving financial services firm in 2015, social media is a necessity. A 2013 survey by Cogent Research of the Mass Affluent (investors with at least $100,000 – $1 million in assets) found:
“Across the board, there is a 25-40% opportunity gap between the information [the Mass Affluent expect from financial institution] and what they actually receive, representing a significant opportunity for marketers to fill that need.”
A 2014 study by InvestmentNews found 24.5% of advisors gained new clients from social media in the previous year, along with many other benefits:
The upward trend is clear: with the right content, financial advisors can build relationships with prospects and clients.
On to part two: handle all social media activity through Vestorly. When you do so, whether you share an article, an update, or a funny tidbit, you’ll get the benefits of an active social media presence amplified by the powerful insights of Vestorly’s reporting.
When you post an article directly to LinkedIn without Vestorly, you’ve taken the first shot, but now the ball is in your reader’s court. Unless someone reads an article and comments on it or reaches out to you, you have no opportunity to establish a real relationship.
By contrast, when you post the same article to LinkedIn through Vestorly, you’ll know exactly who reads it, what else they read, and if they shared it with others. You can access their contact information to add them to your email list and continue to engage them more directly and more personally. If the reader is a current client, use the information about their interests and reading history to better understand their goals and reveal business opportunities.
The information you need to grow your business is out there. You just need to uncover it with the tool that finds content, shares it, and identifies readers.
Here’s how to implement with Vestorly:
Share more often, do it through Vestorly, and put the ball back in your court. Bigger business is yours when you use the right tools the right way.