Got data? You probably do. Do you know how to tap into your data’s full potential? Probably not. We can help.

April 8, 2019
Vestorly

Data is a hot commodity. You can barely get through a sales or marketing meeting before someone asks for data to back up a statement or validate a strategy. Despite this, companies are constantly making marketing decisions based on what they think their customers want to hear or see. As a result, companies are losing…

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Vestorly and the Application of Machine Learning to Personalized Content

February 26, 2019
Vestorly

Stop us if you’ve heard this one before, your company has a mountain of data that is sitting around like an untapped resource.  You wish that there was some way to unlock the value of this hard won stockpile of unformed insights? Unless you’re at an industry leading marketing or advertising firm, the aforementioned challenge…

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Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time

February 19, 2019
Vestorly

Machine learning to help Hootsuite customers further #succeedwithsocial by streamlining process of curating and publishing the best social content to engage with customers at scale   NEW YORK, NY, USA – FEBRUARY 20, 2019 — Vestorly, an artificial intelligence (AI) content curation engine, has integrated its machine learning content solution into Hootsuite, the leader in…

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Five Ways Your Business Can Go Digital

October 2, 2018
Vestorly

Every company eventually decides to go digital, whether leading the charge or reluctantly following the trends. If you feel behind the curve on the latest technology trends in business, it can feel like you’ll never catch up. Luckily, there are a few easy steps that will help to jump-start your digital business.

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Best Practices: How to Read and Act on Vestorly Data

September 17, 2018
Vestorly

In this series, we’ll highlight the common queries we receive from Vestorly users and our recommendations for best practices. Today we’re answering, “How should I use the data in my Vestorly account to improve my reader engagement?”  — The Metrics page on your dashboard offers valuable insights for not only your broader audience engagement strategy, but also for your relationships…

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Sharing Content: Four Areas of Focus

September 1, 2018
Vestorly

After analyzing data from Vestorly’s users, we’ve found many insights about the content people want, and the most important one is there are no hard rules. Every audience is different. We’ve identified certain types of content that resonate best on social media. These are the four areas to concentrate on when sharing content…

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Making the Most of Little Time: A Vestorly Case Study with WellFit Financial

August 27, 2018
Vestorly

WellFit Financial uses experience, insights, and financial management tools to help like-minded clients achieve wealth, well-being, and abundance. As an advisor with Shareholders Service Group, Greg Lane took advantage of Vestorly’s partnership with SSG to bring Vestorly to his firm.

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Your Data-Based Social Strategy

August 23, 2018
Vestorly

Social media for business is now widely accepted. Professionals are using it to discover and research audiences, build out networks, and spread brand awareness. Your competitors, too, are using it to close new business. But a huge gap remains in what prospective clients want and what most professionals provide. Implementing a data-based social strategy will ensure the success of your digital business.

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Why Digital Communication Matters

August 17, 2018
Vestorly

If you’re in the relationship business, then you’re in the communication business. The growth of automated technology will only increase demand for your job. The more automation makes business easier, the more clients crave human touch in business. Business Insider writes about the ‘Empathy Economy’, which highlights the skills that robots cannot reproduce: creativity, community, and empathy. Clients will be drawn to companies who excel in these imperative areas of relationship building. Even more, it gives you the ability to brand your business as a leader in digital communication.

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What You Need to Know about Attribution Models

August 12, 2018
Vestorly

You’ve likely heard of attribution as it relates to investing, but it may be a new term as it relates to marketing. Dozens of attribution model methods exist to apply to your marketing efforts. Here is a brief overview of them.

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