If you’re in the relationship business, then you’re in the communication business. The growth of automated technology will only increase demand for your job. The more automation makes business easier, the more clients crave human touch in business. Business Insider writes about the ‘Empathy Economy’, which highlights the skills that robots cannot reproduce: creativity, community, and empathy. Clients will be drawn to companies who excel in these imperative areas of relationship building. Even more, it gives you the ability to brand your business as a leader in digital communication.
Authentic content provides users with original information for an engaging, valuable session. Sometimes, finding authentic content seems impossible in today’s oversaturated digital space. Browse through a few websites and you’ll get a case of deja vu: didn’t I just read this? Does everyone really have the exact same news and commentary? Who is actually writing this?
Staying up-to-date with technology trends is challenging but crucial to any modern business. In 2016, Delta Air Lines learned what can happen to companies using legacy systems. Delta’s power outage cost them more than $150 million. It was caused by a computer network shutdown that required it to ground almost its whole fleet for six hours. Most major airlines have since suffered similar outages, all caused by old technology.
Smart business professionals take care to cultivate strong relationships with centers of influence. We at Vestorly understand what a daunting task it is to cultivate referrals digitally so we’d like to suggest a few starting points.
Are you worried about sending redundant content to your contacts? If you’re using one of the many automated content marketing tools popping up for businesses, then you’re likely posting the same “stuff” on social media and emailing the same stories to your relationships as others.
Winter is here but don’t let that stop you! Read our holiday marketing plan to stay connected with your clients while you’re on vacation.
Attendance is the biggest driver of success at digital and in-person events. Higher attendance means more opportunities, increased word-of-mouth, and greater success. But how can you ensure enough people show up to your event to make it successful?
From relationship management to lead generation, Vestorly ensures you know when and how to engage. Alex Leopold, an associate at leading commercial real estate advisory firm Newmark Knight Frank, spoke with us about using Vestorly to grow his business.
If you’re going to do something, do it right! Business owners and service professionals have embraced content marketing as an effective form of digital communication and relationship-building, but many have seen less than stellar results. 67% of content marketers in financial services, for example, are producing more content than they did a year ago, but…
After this month’s Equifax data breach, 143 million Americans had good reason to worry about their financial security. A crisis in the news is a crucial time to communicate with contacts. It’s when they have the most questions and you, as a trusted professional, should be the one to provide them with answers and guidance. It’s…