Every company eventually decides to go digital, whether leading the charge or reluctantly following the trends. If you feel behind the curve on the latest technology trends in business, it can feel like you’ll never catch up. Luckily, there are a few easy steps that will help to jump-start your digital business.
In this series, we’ll highlight the common queries we receive from Vestorly users and our recommendations for best practices. Today we’re answering, “How should I use the data in my Vestorly account to improve my reader engagement?” — The Metrics page on your dashboard offers valuable insights for not only your broader audience engagement strategy, but also for your relationships…
After analyzing data from Vestorly’s users, we’ve found many insights about the content people want, and the most important one is there are no hard rules. Every audience is different. We’ve identified certain types of content that resonate best on social media. These are the four areas to concentrate on when sharing content…
Social media for business is now widely accepted. Professionals are using it to discover and research audiences, build out networks, and spread brand awareness. Your competitors, too, are using it to close new business. But a huge gap remains in what prospective clients want and what most professionals provide. Implementing a data-based social strategy will ensure the success of your digital business.
If you’re in the relationship business, then you’re in the communication business. The growth of automated technology will only increase demand for your job. The more automation makes business easier, the more clients crave human touch in business. Business Insider writes about the ‘Empathy Economy’, which highlights the skills that robots cannot reproduce: creativity, community, and empathy. Clients will be drawn to companies who excel in these imperative areas of relationship building. Even more, it gives you the ability to brand your business as a leader in digital communication.
You’ve likely heard of attribution as it relates to investing, but it may be a new term as it relates to marketing. Dozens of attribution model methods exist to apply to your marketing efforts. Here is a brief overview of them.
Do you ever wonder: how can I tell if my marketing is working? Developing an effective strategy to measure ROI seems dreary but is worthwhile. To get to the bottom of your results and dissect the success or failures of all your omni-channel marketing, keep it simple.
Authentic content provides users with original information for an engaging, valuable session. Sometimes, finding authentic content seems impossible in today’s oversaturated digital space. Browse through a few websites and you’ll get a case of deja vu: didn’t I just read this? Does everyone really have the exact same news and commentary? Who is actually writing this?
Staying up-to-date with technology trends is challenging but crucial to any modern business. In 2016, Delta Air Lines learned what can happen to companies using legacy systems. Delta’s power outage cost them more than $150 million. It was caused by a computer network shutdown that required it to ground almost its whole fleet for six hours. Most major airlines have since suffered similar outages, all caused by old technology.
Smart business professionals take care to cultivate strong relationships with centers of influence. We at Vestorly understand what a daunting task it is to cultivate referrals digitally so we’d like to suggest a few starting points.